What are search engines about? Ah yes, they are all about finding the most relevant and up-to-date information. And the biggest search engine has just recently updated its algorithm ... time to adjust. Google even urges(!) businesses to create blogs and online videos.

Listen up! Here are the three major changes:

1. Recent events or hot tips
   • Events or topics that just happened or in the last couple of hours will appear in the top pages, instead of events that happened a while ago.
2. Regularly occuring events
   • Conferences or sport events happen on a regular basis, but mostly we are interested in the current things that are happening. Therefore, for recurring events, the current or latest shows will be shown on the top pages.
3. Frequent updates
   • The latest on products and reviews is a huge thing. This change will affect bussiness the most.

They tell us now what we have to do to be found in the top Search Engine Results Pages (SERP). The focus is now on more relevant and more frequent content.

As a business owner you should share things that are happening in your industry. Show the world that you are a market leader in your space.

Your To Do list should have the following items now:

• Start a blog (if you haven't done though already)
• Update blog on a regular basis (weekly for small posts, fortnightly for longer posts)
• Start working on videos (very powerful tool as it is viewed as expertise)

Share with us how you are going with your blog! What are your challenges? Feel free to promote your blog here as well!

Resource: SmartCompany